Ski passes tick up a bit
By Miller N. Resor, Jackson Hole, Wyoming
July 26, 2012
Ski passes at Jackson Hole Mountain Resort will cost just a bit more for the winter of 2012-13.
Resort officials announced Wednesday that the Grand Pass, the resort’s unlimited access pass that offers 135 days of skiing between Nov. 24 and April 7, will cost $1,240 if purchased during the month of August.
Last year, the Grand Pass cost $1,195 in August. This year’s price is 3.7 percent higher.
“There were some slight tweaks,” explained Anna Olson, brand director for the ski resort.
The Junior and Student Grand Passes have also increased by 3.7 percent.
Brendan Young, a dedicated Jackson snowboarder, said the slight increase won’t deter him from buying a pass.
“At the end of the day, I’m going to pay whatever it takes to get on that mountain,” Young said. “Of course, it would be cooler if prices kept going down, but what are you going to do?”
The 2012-13 season is the first season to see an increase in prices in two seasons. Before the 2010-11 season, prices dropped by 25 percent; last year, prices dropped another 5 percent.
The mountain has also added a new option for full-time college students. For $499, full-time college students can buy the Powdermonium College Pass, which just like the Grand Pass offers unlimited access to 135 days of skiing at Jackson Hole.
The Powdermonium pass is in addition to the College 6-Pack ski pass, a six-day pass that the mountain sells for $299.
“There has been a really good uptake to the products we are offering now,” Olson said. “We have found the new pricing, to have proven successful.”
The Grand Pass is available at discounted prices until Aug. 31. Junior and student passes can be bought at discounted prices through Oct. 1, and college passes are available until Nov. 23.