Tourism board website promotes lodging tax
By Kevin Huelsmann, Jackson Hole, Wyoming
January 29, 2013
The Jackson Hole Travel and Tourism board launched a website this month as part of a campaign to make the lodging tax and its benefits more visible.
Board members paid $6,500 to VR Interactive to create the site, which contains meeting minutes, marketing materials, announcements for upcoming events and information about how lodging tax proceeds are being spent.
The website can be found at TetonWyo.org/travel.
The site went live just before Christmas, but board members didn’t announce it immediately, wanting to allow time to work out any problems.
The website lists basic information about the 2 percent bed tax. It also includes information about how to apply for funding and brief explanations of how town and county officials use the 40 percent of the tax funds that are earmarked for local government. Most of that chunk is used to pay for visitor services, such as START bus service, public restroom cleaning and pathway maintenance. A small portion covers administrative costs.
Coupled with the travel and tourism board’s efforts, county officials hired a company to design a new logo for the services and activities connected to the tax. County officials paid Open Creative $5,500 to design the logo and develop a communications plan.