Stio has opened a second corporate office on the West Bank to supplement the one on High School Road in the Flat Creek Business Center.
The new office above Aspens Market gives the fast-growing apparel company some elbow room in its corporate operations.
“We’re just growing at a really strong clip — over 60% a year,” founder and CEO Stephen Sullivan said. “We would love to have everyone together, but there’s not a commercially viable option.”
Stio has 80 employees total, including 15 in its Park City, Utah, store and 20 in its Jackson and Teton Village stores and small local warehouse.
Of the 45 people in the corporate office, 14 will now be working in 3,000 square feet above Aspens Market. Stio spent four months remodeling the space.
Stio has 6,000 square feet at the Flat Creek Business Center. Since the company moved in several years ago the number of employees there had tripled.
People working in product development and in marketing and sales will remain on High School Road. Product development takes up a lot of space, with samples and tables, and that was one of the catalysts for finding additional elbow room.
“Our product group has grown so much,” Sullivan said. “We had to do something.”
The Wilson office will serve as Stio’s customer experience and operations center. More brick-and-mortar stores are in the company’s plans, but Sullivan said catalog and e-commerce sales make up the bulk of its business: 85%.
Stio now has room to add 10 to 14 employees between the two Jackson Hole locations, Sullivan said.
Stio launched its first product line in fall 2012. (Sullivan had previously founded Cloudveil with a friend.) Last year Stio earned an honorable mention on Outside magazine’s list of Best Places to Work.
Sullivan said he is committed to the company continuing to be a Jackson Hole-based business. He’d love for Stio to find a big space or be the anchor tenant in a new development, but he doesn’t see that happening right now.
“My perfect world is everything would be under one roof,” he said. “The lack of significant, quality commercial space of any size is a really big challenge. It’s an even bigger challenge to build something, not the least of which are the new town and county regulations.”
The new regs increase the housing mitigation requirements for commercial development.
Sullivan said he is 100% behind helping with the housing crunch in Jackson, but businesses can’t shoulder the whole burden.
“The current business climate in this town is somewhat business averse when it comes to county government, especially when you have a successful, rapidly growing company contributing a ton to the local tax base and the Wyoming tax base.”
— Jennifer Dorsey