Eclipse-themed products are flying off shelves as Jackson businesses capitalize on the hype around the big Aug. 21 event.
When Snake River Roasting mixed up its new summer blend — a “drinkable, dark coffee with a robust sweetness to it” — spokesman Peter Long said it just made sense to develop a brew that could double as an eclipse souvenir.
It worked. The coffee company found that it was selling out at all the grocery stores, only to learn that one customer had bought them all to send to friends out East as eclipse memorabilia.
“We were looking at when would make sense to release it and how to introduce it,” he said. “All eyes were turned toward the eclipse with everybody getting excited about it. We thought, ‘What a great opportunity to brand it around the eclipse to commemorate such a unique event.’”
Snake River Brewing has sold its Eclipse Ale for a few months and just put it on tap at its brewpub. Director of Brewing Operations Chris Erickson said he worked hard to make sure the extra pale ale isn’t just an eclipse gimmick but a “great-tasting beer.”
“A lot of people said, ‘Oh, it’s dark for the eclipse, we should do a stout or a porter,’” Erickson said. “We thought, ‘Yeah, that’s true, but it’s also going to be the middle of summer, blazing hot.’ We thought a more refreshing beer would be appropriate.”
He said the Eclipse Ale has been a hit throughout the state, but the brewpub is saving some of the limited edition for the big weekend.
Skinny Skis is selling bumper stickers and T-shirts printed with the words “Come for the eclipse, stay for the eruption.” The Deloney Avenue store stocked them a few months ago, inspired by a joke made by Scott O’Brien, one of the owners, said Sydney Zoeckler, women’s apparel buyer.
“Not everyone gets it,” she said.
But plenty do. The bumper stickers and T-shirts have sold briskly, “especially in the last week,” she said Aug. 1.
Persephone Bakery is getting creative with its “CookiEclipse.” An educational wrapper contains overlapping sun and moon shortbread cookies. Starting Aug. 11 each will include a pair of eclipse glasses.
“They’re fun and festive,” Claire Owen Adams said. “People who are getting it can see this diagram of how the solar eclipse works, and they can have fun with making their own little ‘cookiEclipse’ out of the sun and moon cookies.”
In Gaslight Alley Made has an array of eclipse-related gear, from stickers to logo shirts to celestial jewelry. Manager Lisa Roarke said the store owners wanted to participate in the event.
“We’re trying to blow it up as much as everybody else is,” she said.
One that stands out is a T-shirt reading “I blacked out in Jackson Hole.” Roarke said the idea had been in the works for a while.
“We were joking about it in winter when the blackout happened in the Village,” she said. “That’s what everybody talked about for weeks on end, like the eclipse. Then that sort of stayed in the back of our heads.”
Jackson Hole Pendleton on Town Square is selling an eclipse blanket designed by Tyler Nordgren, professor of physics and astronomy at the University of Redlands in California and author of “Stars Above, Earth Below: A Guide to Astronomy in the National Parks.” The design shows a solar eclipse over stylized Tetons with Jackson Lake and the Snake River.
“It’s the best-selling blanket that we’ve seen in a long time,” store manager Amy Cooper said.
JC Jewelers is selling an eclipse line of jewelry featuring black diamonds. Jan Case, a gemologist who runs the store, said she came up with the idea for the line when her husband, jewelry designer Jeter Case, was working on a custom piece with black diamonds.
“It dawned on me how striking they would be for eclipse pieces,” she said.
Puzzlemaker Francis Koerber has created one for the eclipse called “Umbra in the Tetons.” The laser-cut, 13-piece puzzles are made of maple, walnut and wenge and depict the eclipse over the mountains. The puzzles are stamped with the date of the eclipse and Jackson Hole’s latitude and longitude.
“It will last a lifetime if you take care of it,” he said.
Other eclipse-themed products around town include eclipse vodka from Jackson Hole Still Works and eclipse bourbon from Wyoming Whiskey.
For many the eclipse offers a business opportunity and a way to be a part of a huge community event.
“We’re just excited to witness the eclipse for ourselves,” Erickson said. “So I’m going to be looking at it with an Eclipse beer in my hand.”
— Jennifer Dorsey contributed to this report.