Forever Green Floral Studio

Jamie Attanasio is the owner of Forever Green Floral Studio. In addition to creating floral arrangements she sells gifts and jewelry and leads how-to classes on wreath making and more.

There’s a local and eco-friendly flavor to one of the Town Square area’s newest arrivals: Forever Green Floral Studio.

Jamie Attanasio is operating the floral and gift shop at 160 W. Broadway, Unit C, where her neighbors are Federal Express, Harley-Davidson and Pro Nails.

Attanasio grew up in Lander but spent a lot of time in Jackson learning to ski. She has 10 years of experience in the florist business here and in Colorado, she said, and believes Forever Green fills a gap in Jackson.

“I saw a need for taking care of our local people,” she said. “Everyone can’t afford $10,000 just for flowers, but they still want to have beautiful flowers for their wedding.”

Weddings are a big part of Forever Green’s floral business. Attanasio already has four booked for next summer. She said she works with brides of all means.

“I find their budget and work with them to have their dream wedding,” she said. “I try hard to give them their vision without making them go over their budget and stress out financially.”

With both the floral and gift sides of Forever Green’s business, Attanasio is focused on local and regional purveyors. Her flower suppliers, for example include Susan Erickson and Bindweed Farms, both in Idaho.

The front of the shop caters to visitors looking for home or gift items. Most things cost less than $50 so shoppers can, as Attanasio put it, “still afford to buy groceries.” And again, the focus is on local makers.

Shoppers will find shampoo pre-wash, body butter and other products from Katy Witz’s Simply Wild CBD line, for example, and chocolates from Petit Secret.

Locally made ceramics are in the mix, too. From Chelsea Pottery there are tiny succulent pots, bud vases and Teton mugs that show the range from the Idaho and Wyoming side.

Another table displays ceramics by Jumping Jackalope Studios, including ring holders adorned with silver outlines of the Tetons.

Attanasio said local, handcrafted items that incorporate Jackson Hole images are the sort of thing that will appeal to residents looking to buy something nice as a treat for themselves or someone else. It’s not typical tourist merchandise.

“You don’t want a magnet that says ‘Jackson Hole,’” Attanasio said. Something like a Teton mug or ring holder “represents where we live in an elegant way that’s not a neon sign.”

Forever Green also sells jewelry made by Leah Seitz, who is in Jackson and Alaska. Also in the front are soy candles created by a Canadian artisan. Though he’s not local, Attanasio likes the fact that the candle holders are made from recycled wine bottles and can become wine glasses once the wax burns away. Nothing is wasted.

“We try hard to work with people who are conscious of that and do not leave a huge footprint,” she said.

In the spirit of recycling and reusing, she’s offering a $5 discount to people buying Valentine’s flowers for their sweetie if they bring their own vase. She figures many of us have at least one vase gathering dust in a cupboard, so why not use it? Renting vases from the shop, rather than buying them, is an option for wedding clients looking to keep costs down.

Most of the furnishings in the shop come from a Pennsylvania business — owned by a relative of Attanasio’s— that uses lots of reclaimed wood.

Attanasio’s husband, Jeremiah, remodeled the shop space. The couple like the fact that Forever Green is located at the end of the downtown boardwalk — still in the mix but a bit away from the hordes of tourists and offering good parking.

“It’s the perfect location,” Jeremiah Attanasio said.

Contact Jennifer Dorsey at or 732-5908.

Jennifer Dorsey is chief copy editor and Business section coordinator. She worked in Washington, D.C., and Chicago before moving to the Tetons.

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