Full Circle Frameworks

Rocky Vertone recently moved his Full Circle Frameworks shop to 65 Mercill Ave. after 18 years at his Glenwood Street location.

Something was missing Thursday morning at Full Circle Frameworks.

Four somethings, to be exact. Shop dogs Max, Chica, Mingus and Clover were not on the scene.

A few days earlier Rocky Vertone had moved his framing business to 65 Mercill Ave., and his dogs were still deciding if that was OK with them. At one point Chica fled across the street to the business’ old home and sat by the door.

On Thursday the dogs still weren’t settling down, so Vertone took them home.

“They’re kind of freaked out,” he said. “They just know the old spot.”

Vertone himself likes his new digs, though he too is still getting used to them. For about 18 years he ran Full Circle Frameworks at 335 N. Glenwood St. That run came to an end when he lost his lease.

“My building got sold, just like a lot of other places, it seems like,” he said.

At the new Mercill location, he has 200-some square feet less to work with, but with high ceilings and natural light coming in from west-facing windows “it feels bigger,” Vertone said.

“I’m really excited about this new space,” he said.

Vertone has been in the valley for about 28 years. In the early years he, like many, juggled his outdoor pursuits — snowboarding in his case — with service jobs, including stints cleaning condos in Teton Village and working at the Mangy Moose.

But he also had a creative side. He’d studied graphic design at the Art Institute of Philadelphia. For a time he ran a T-shirt printing operation in Jackson and has shown his own artwork here. He is also DJ (see him Friday at Taste of Teton Village).

In the mid-1990s he worked for a friend’s frame shop in Philadelphia and later, after returning to Jackson Hole, worked for nature photographer Henry Holdsworth.

Vertone’s recent move forced him to sort through things, including a lot of artwork that he admits being emotionally attached to.

“Eighteen years in the same space, you acquire a lot of stuff,” he said.

One piece that you see when you walk in the door is a series of panels painted with Buffalo Bill and Native American-theme figures.

It was created by seven artists in front of a crowd 15 years ago during a “work in progress” party that attracted some 350 people, he recalled.

Vertone said he hosted seven of those parties to showcase the talents of local artists.

Now, with a different space, he’s inspired to try some things, including, perhaps, some more parties.

The first event will be an opening celebration, probably in May.

Contact Jennifer Dorsey at jennifer@jhnewsandguide.com or 732-5908.

Jennifer Dorsey is chief copy editor and Business section coordinator. She worked in Washington, D.C., and Chicago before moving to the Tetons.

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