Snow King Resort liquidation sale

Shoppers and employees walk through a maze of furniture Thursday at Snow King Hotel during the first day of a sale of all former guest room furnishings. The sale will run for up to 30 days. It will be open from 10 a.m. to 5 p.m. Mondays to Saturdays and from noon until 5 p.m Sundays.

As Snow King Hotel renovates all 203 of its guest rooms an out-of-town company is selling everything that used to fill them.

“We’re clearing this whole building ahead of construction,” said Frank Long, president of International Content Liquidations Inc., of Dayton, Ohio.

The hotel aims to reopen Dec. 1.

ICL turned the main ballroom of the hotel into a used-furnishings warehouse, with individually tagged items like $10 Western art, $80 flatscreen TVs, $45 wood-base lamps with stretched-hide shades and $700 bed posts. In all there are more than 3,500 individual items in 17 categories, including mattresses, Long said.

“It’s the biggest garage sale in town,” he said.

ICL bills itself as the “premiere liquidation firm to the health care and lodging industries.” It works all over North America, Long said, and recently sold off inventory at hotels in St. Louis and Houston.

For the Snow King Hotel project, Long said, he brought in 10 people “from all over” and hired five locally.

He said the hotel liquidation business is booming because investors have been buying up hotels, overhauling them and, in some cases, rebranding them.

In the case of Snow King Hotel, KDG Capital, a private equity firm in Tampa, Florida, announced last winter that it had purchased the property and would spend $5 million on capital improvements.

The liquidation sale will run for up to 30 days, maybe less if everything clears out. The hours are 10 a.m. to 5 p.m. Monday through Saturday and noon to 5 p.m. Sunday.

Long said any unsold items would be donated. Then he will head on to the next project.

“When we’re done we’ll take our carnival somewhere else,” Long said.

Contact Jennifer Dorsey at jennifer@jhnewsandguide.com or 732-5908.

Jennifer Dorsey is chief copy editor and Business section coordinator. She worked in Washington, D.C., and Chicago before moving to the Tetons.

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