The wine purchases of most people run pretty close to their wine consumption, which means that wine storage isn’t a problem.
You buy it and you drink it. If you don’t finish the bottle when you open it, it can sit on the kitchen counter until tomorrow.
It’s not so easy if you own hundreds of bottles of vino.
The people at The Liquor Store of Jackson Hole decided that presented a business opportunity, and last year they opened The Vault of Jackson Hole. The Vault is a multipurpose storage warehouse with a focus on wine collections.
“The number of people in the valley with a wine collection that’s massive is more than you think it is,” said Chad Sheldon, business development manager for The Liquor Store. “It’s more common than you think.”
They recently completed the climate control work at The Vault to keep wine in the best condition possible, Sheldon said.
Wine is supposed to get better as it gets older, but that doesn’t mean you can just stick it anywhere, Sheldon said.
“Some people store their collection at home, but some collections are so big they need extra space,” Sheldon said. “And if you’re keeping wine as a collection it doesn’t store indefinitely, especially in Wyoming, where corks dry out.”
The Vault, 4 miles south of Jackson, is a warehouse of 6,400 square feet, plenty of room and then some for wine collectors and enough for other uses. That includes storage for The Liquor Store and the Jackson Hole Marketplace, which is under the same ownership, and even for other purposes. Sheldon said the warehouse has been accepting deliveries for other businesses that have connection problems, even took on a load of furniture from the East Coast recently when a hauler couldn’t get it into the house it was intended for.
“It’s just so big it gives us the opportunity to offer some storage solutions outside what Jackson regularly offers,” Sheldon said of the space.
The focus, though, is on wine.
Four size options are offered, from a small closet-style of 16 by 28 inches and 84 inches tall, able to handle an estimated 136 bottles, up to a room 5 feet by 8 feet — “you can store a lot in there,” Sheldon said.
The entire building is temperature controlled, and about 800 square feet is currently fully climate controlled. The air system keeps the air moving steadily at 55 degrees and 60% relative humidity.
Storage space for wine starts at $80 a month and goes up as size and services are added.
The place is monitored 24 hours a day with recorded CCTV, monitored fire and forced entry alarms and a fire suppression system.
All the security is focused on the fact that some of that wine is worth a lot. Sheldon said one customer told him that the bottles in a case he owned were worth $4,000 each. And for many people, he said, the wine might not ever touch the current owner’s tongue.
“There a whole world out there of investments” in wine, he said. “It’s stunning.”
The setup allows people to have wine and other spirits delivered and signed for, go right into their storage. One of the services of The Vault is to pull and deliver bottles kept in the facility. Wine connoisseurs “might never even see the space,” Sheldon said.
If owners do wish to visit, The Vault is open 9 a.m. to 5 p.m. during the week and accessible by appointment on weekends.
Another service likely soon will keep track of collections, bottle by bottle, and connect with owners via an app to tell them when their wine had reached peak drinkability or an enticing price that might prompt them to consider selling.
The Liquor Store of Jackson Hole was founded in 1985 by Pete Cook, a Jackson businessman with wide interests in Jackson. He died two years ago, having previously sold The Liquor Store to Stephan Abrams and Rod Everett.
Information about The Vault at Jackson Hole can be found at VaultJH.com. You can also call 264-0003.
“The number of people in the valley with a wine collection that’s massive is more than you think it is.” — Chad Sheldon The liquor store of jackson holE