Brad Wolf is a truck guy. So is his longtime business partner, Brian Christensen. And as it turns out, when you put two truck guys together, you get a used car dealership.
That’s at least what happened with Wolf’s Jackson Hole, the new dealership that’s taken over Rocky Mountain Yeti’s location just across the street from Smith’s Food and Drug. Wolf, who owns the business, was the general manager for a dealership on the same lot 14 years ago. Though that business was sold to a group that became Yeti, Wolf held onto the lease and recently decided to set up the new dealership. The move was a long time coming for the 20-plus year veteran of the auto industry.
“I just wanted to be able to make all the decisions that steer the ship instead of just being on the ship,” Wolf said.
Now Wolf is the captain carrying an ever-changing fleet of vehicles sourced from used car sales, his family’s other store in Buffalo, car buyers who seek out vehicles specifically for the business, and sales from people around town. His crew consists of Christensen, who he has worked with for the past decade or so, his wife, Jennifer, who handles accounts payable and title work, and his daughter Allison, who heads up internet sales and marketing.
The family business, Wolf said, is focused on getting people the cars they want and doing what they know best: taking care of customers. Christensen said that can get tiring — the team can’t predict when they’ll be busy because it all depends on when customers come in — but, at the end of the day, it’s worth it.
“It wears you out but it’s just fun, man,” Christensen said. “I love the people around here and I like customers. That’s what I really like about this.”
Christensen said the dealership carries a bunch of “vehicles that represent us well,” but he didn’t just mean the team. He meant people in Jackson. Wolf agreed.
Wolf said he knows people around here like to get out, whether that’s skiing on Togwotee Pass or pulling a boat up into Grand Teton National Park. He also understands that people who live here think a little differently.
“I think people have moved to Jackson or live in Jackson because it’s a different community,” he said. “No one wants to be a clone and live here. And I think that kind of embodies who we are as a dealership.”