The Rose and the Pink Garter Theatre received authorization from the Jackson Town Council this week to sell packaged alcohol at a new retail store called the Rose Rackhouse on the ground floor of the Pink Garter Plaza.
The store will replace roughly 150 square feet of the space previously occupied by Treehouse and Asymbol Gallery and is intended to be run by a single employee. It will be required to close by 10 p.m. each night.
“The goal there is not to be [another] way for people to get alcohol,” said Dom Gagliardi, president and managing member of the Rose and the Pink Garter Theatre. “It’s really a creative idea on how to operate during the daytime hours and utilize the different things that we love with our arts and entertainment products.”
Once completed the Rose Rackhouse will be a boutique bottle shop with craft beers and high-quality cocktail materials, as well as items that encapsulate the experience at the Rose and Pink Garter Theatre, Gagliardi said.
In addition to alcohol, the Rackhouse will sell wood-crate cocktail packages such as the Rose’s recipe for Old Fashioneds, and detailed descriptions of how to prepare the ingredients and make the drinks at home.
The Rackhouse will also sell house-made bread, dairy items including Gute butter and “other exciting surprises from our Michelin Star chef Rene Stein,” Gagliardi said.
The retail section will include prints, branded clothing, lunch boxes, bandanas, tote bags, tumblers and playing cards as well as monthly vinyl selections, such as the box set from the Jack White tour that visited the Pink Garter in 2015.
The Rose Rackhouse will also serve as a box office for the theater and sell original Pink Garter show posters from local artists and live recordings.
Some of the store’s offerings will be sold in connection with local organizations and through partnerships such as instruments and music lessons from GAIN, Jackson Hole Music and musicians the Pink Garter works with, as well as pottery by local artist Jenny Dowd, whose pieces the Rose uses for its dinnerware.
“I think the 10 o’clock curfew of the packaged sales allows Mr. Gagliardi to have what he asked for, which is a daytime presence, and an expansion of his businessman and street-level exposure,” Councilor Don Frank said, “but I also think it alleviates [Jackson Police] Chief [Todd] Smith’s burden of being a referee late at night of people who should have quenched their thirst by 1:30.”