Former Jackson Mayor Sara Flitner has been named the 2021 Wyoming Woman Entrepreneur of the Year by the Wyoming Council for Women, which highlighted her science-based approach to her work with Flitner Strategies and Becoming Jackson Whole, a nonprofit she recently founded.
“The Wyoming Council for Women is proud to recognize and celebrate female entrepreneurs across the Cowboy State,” said Jennifer Wilmetti, chair of the WCW. “These women create jobs and generate important revenue for our state and local communities while providing services and skills that are desperately needed. Sara Flitner is an effective leader who is helping to incorporate soft skills and mindfulness into Wyoming businesses, nonprofits, and government work and is most deserving of this honor.”
Both flattered and surprised to learn of the recognition, Flitner was quick to praise the women and men who have helped her on her journey.
“Few of us go to work expecting to receive an honor like this, so you can imagine how far my jaw fell,” Flitner said. “Surprise aside, I truly believe in the crucial timing of this work: now more than ever, our workplaces must prioritize the human capacities that make businesses, communities and families thrive.”
She also stressed the importance of mentors.
“My mentors taught me the things we are now learning we can expand and improve: resilience, empathy, self-awareness. You made working fun for me,” she said. “And to those entrepreneurs just starting their careers: find your passion and pay attention to it. Don’t worry if it takes you awhile to figure out what that passion is, and worry even less when it takes others a while to catch you.”
Included among Flitner’s achievements over the last year or so was the oversight of a “first-of-its-kind study” done in conjunction with Becoming Jackson Whole which demonstrates that youngsters and elders — and all ages in between — can realize significant benefits from mindfulness and by training themselves to be more attentive.
According to WCW, the Woman Entrepreneur of the Year Award recognizes woman-owned businesses across the state and aims to draw attention to the contributions female entrepreneurs make to Wyoming’s economy. Flitner, the 2021 winner, and her fellow award nominees will be highlighted on WCW’s Facebook page over the next few weeks.