The Jackson Town Council this week set maximum taxi fares and created a “zone system” for ground transportation as part of an overall update to Title 5 of the Jackson Municipal Code.
Title 5 covers business licenses and general business regulations, and town public information officer Carl Pelletier noted in a release that Title 5 “was long overdue to be revised and updated.”
Town Attorney Lea Colasuonno worked with a consultant to review the entire code over a period of several months, including examining taxi fares governed by Jackson.
The town has regulated taxi fares since 2008.
The update creates six zones, with maximum fares set for rides within and between each one. Beyond setting maximum fares, the new system allows taxi companies to charge $4 for additional passengers above four people.
The formula for setting the new maximum rates was based on an average rate of $3.15 per mile, Pelletier said. The national average price per mile for cab fares is between $2.50 and $3.50, according to Pelletier.
“These updates will ensure customers have predictable fares and that taxi company owners and drivers have reasonable returns,” Pelletier said.
“Town Council recognizes that taxis provide convenient and safe transportation options for residents and visitors,” he said, “and mitigate the need for visitors to rent vehicles.”
Based on the new fare schedule, the maximum amount that can be charged for trips within Zone 1, which includes all of the town of Jackson proper, bordered on the south by High School Road, is $15.
The maximum fare between the Jackson Hole Airport, which sits in Zone 2, and Zone 1 downtown Jackson is $70, according to the new fare schedule. If five people were to take a cab between the airport and downtown Jackson, the maximum fare would be $74, with the allowance to charge $4 per person above four passengers.
Despite the Title 5 updates, including the taxi fares — which were discussed at several Town Council meetings prior to Monday’s final vote to approve the updates — no taxi companies or other such affected companies raised any issues with the council or spoke during public comment periods.
Police Chief Michelle Weber said she sent multiple emails to taxi business license holders to alert them to the vote at Monday’s meeting, then subsequently to inform them of the final vote and what it means for their business. She said she received only positive responses, with zero negative emails about the new fares, which went into effect Wednesday.
More information and zoomed-in maps of the six fare zones can be found on the town’s website at JacksonWY.gov/575/Taxi-Fee-Information.