Downtown traffic

Traffic on Cache Street backs up past the north entrance of town in June in downtown Jackson. As crowds shorten tempers, is it time to create a Jackson Hole promise? 

Traffic, restaurant lines and raised voices are a trying triad. Has Angry August hit early?

Since the secret is out about Jackson Hole and we can’t expect people to stop coming here, the Jackson Hole Travel and Tourism Board is eyeing the concept of educating visitors before they arrive.

We could take a page from the playbook of McCall, Idaho, where they have “The McCall Promise.” This is something the creative minds of Jackson Hole could adapt to telegraph to incoming visitors. It could go a long way toward communicating the behavior and respect this irreplaceable place deserves.

The McCall Promise includes:

I will avoid left-hand turns during high traffic times to preserve my own sanity and that of the cars behind me.

I will brake for pedestrians and bikes and town deer (even when they forget to carry the bright orange flags provided at crosswalks).

I will not invent my own trail while seeking the trail less traveled.

I will say please and thank you like my parents taught me and remember to tip my servers.

I will not get freaked out when someone tips a hat or waves in passing on a back road — locals are just a friendly bunch.

I will stand in awe of the local wildlife, but not stand too close. … even in pursuit of the perfect photo.

I will plan for several seasons of weather to happen in one day and pack clothing accordingly.

I will take my lead from Smokey Bear and drown my campfire.

I will soak in the fresh mountain air and small-town charm.

I will be kind and courteous, even when hangry.

I will respect the natural wonders that make this place so special and do my part to keep the water and the land as I found it.

I will respect no-wake zones in the summer and avalanche reports in the winter.

I will adhere to Leave No Trace practices and take my trash with me (and any I may find along the way).

Perhaps our version should include: “I will understand in advance — just like the place I left — workers are scarce and business operators are stressed. Give them some grace.”

Send your suggestions for The Jackson Hole Promise to:

We’ll print your additions to this list in a continued column next week.

By the News&Guide’s editorial board: Johanna Love, Rebecca Huntington, Kevin Olson and Adam Meyer.

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(1) comment

Judd Grossman

You forgot to add: “I will rent a side-by-side and roar through Town and the wildlands as if Jackson Hole is my personal amusement park and everyone else is just an NPC.”

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