Laura Peterson Wright began her health journey by chance.
While working in the Four Seasons’ pastry kitchen she paid a visit to who she thought was a physical therapist but who turned out to be a chiropractor.
“When I was up to my shoulder in cookie dough, I realized I wasn’t in the right field,” she said, laughing.
After her visit Wright became enthralled with chiropractic care and moved to Minneapolis to get her Doctor of Chiropractic at Northwestern Health Sciences University.
Once back in the Tetons, Wright and her husband opened JH Backcountry Health, a sports chiropractic and wellness center.
“We treat athletes, but we treat more than the spine,” Wright said. “We work on shoulders, knees, joints, manual muscle work, as well as adjusting and rehab exercises.”
But after three years of building her business from the ground up, she sensed something was missing.
“I love school, and I’m an auditory learner,” Wright said. “So the podcast just makes sense.”
Wright hadn’t found a Jackson-specific wellness podcast, and she knew that her expertise, her connections to other health professionals and her passion for learning could fill the niche. After turning this idea over in her head for months, her “Health in the Hole” podcast was born.
“To live and succeed in Jackson,” Wright said, “you have to be on your [health] game.”
What started off as an after-work hobby has grown into full-fledged weekly endeavor. Although Wright has never done any sort of media production, she has been thrown into interviews and edits, producing “Health in the Hole” completely on her own.
Why Jackson? Wright immediately noted the breadth and depth of Jackson’s wellness community.
“We have such an amazing spectrum of professionals here,” she said, “and I’m interviewing both mainstream and alternative health field people to open up and highlight local resources.
“My goal is to get different opinions out to the community and to tap into what we have here in Jackson,” she said.
Wright’s “Health in the Hole” discussions are doing just that: With only a handful of episodes live, her range is already all-encompassing. Discussions thus far have covered everything from the correlation between mental health and yoga to tidbits about the ketogenic diet.
While her podcast focuses on how to lead a healthy life, she has stayed away from interviews about COVID-19 because she thinks “people are inundated with that.”
Her virtual format hasn’t gotten to her — “I’m enthralled when I’m talking to people” — and her direct contact with her audience via Health in the Hole’s Facebook page is directing the podcast’s future.
“What do we think of this jingle for the intro?” Wright posted Oct. 11 on the “Health in the Hole” Facebook page. “If you say too cheesy I will probably stick with it.”
With 12 episodes recorded, five released to the public and a long list of future interviews, Wright is showing no sign of slowing down.
“There’s at least 52 people I would love to talk to, and there’s probably 104, too, so I’m just seeing where this takes me.”
Check out Wright’s “Health in the Hole” podcast on Facebook, Spotify or Apple Podcasts.