As soon as customers walk into Jackson Hole Jewelry Co. it is Zachariah Turpin’s job to find them the perfect jewel.

If it exists — and he thinks he does — he is willing to search the world.

“If you can imagine it, we can make it,” he said.

Turpin’s passion for jewelry started when he was young. He has spent his life harnessing the knowledge and building relationships to uncover the diamonds that create some of the most magnificent and nuanced pieces of jewelry.

“I love the challenge of finding something that the vast majority of jewelers would never be able to find,” Turpin said.

What sets high-quality jewelry apart is the source, cut, carats and setting of the jewel.

Turpin, who is detail-oriented, makes sure each aspect is high caliber.

Jackson Hole Jewelry Co. has jewelry to suit a variety of preferences. While some pieces are worth six figures, the store also has its signature Teton-inspired pieces that are less expensive.

“I think one of the really valuable things that you get with us is we’re passionate about jewelry,” Turpin said.

“And it’s not just about having an expensive stone. It’s not just about having rare stuff. It’s about curating a collection for our clients.”

During the Fall Arts Festival, Jackson Hole Jewelry Co. will hold its Rare Diamond Event, partnering with the high-end West Coast diamond house Rahaminov Diamonds. Last year it brought an intense pink 2.5-carat stone to the store.

“The kind of thing that most jewelers will never see or even understand,” Turpin said.

“It’s really valuable, I think, for our clients to be able to, in Jackson, see a caliber of diamond or gemstone that is truly world-class, like that you could walk into a very, very high-end diamond house and see something not as interesting,” he said.

Jackson Hole Jewelry also likes to help the community through donating jewelry or proceeds to charities. This year, it will be donating a portion of the proceeds from the Fall Arts Festival to St. Jude’s Children’s Research Hospital. 

Contact Natalie Shilati at

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