JC Jewelers

Colors found in nature often inspire the jewelers of the J.C. Jewelers. The family-owned store is in its 31st year.

When a client commissioned a ring based on photos she took on a trip over Union Pass on the Continental Divide, jeweler Jeter Case was inspired.

“Deep blues and golds and greens,” he said, “I’m building a piece with those colors.”

Color combinations found in nature are the dominating theme for J.C. Jewelers at this year’s Fall Arts Festival. It makes sense for the family-owned shop that often draws inspiration from the Western landscape of the Tetons, including a collection of elk ivory jewelry.

J.C. Jewelers is a small mom-and-pop fine jewelry store in its 31st year of business. It is located in a cozy, historic cabin just north of Town Square.

Case and his wife, Jan, were high school sweethearts. He’s a craftsman who spends much of his time on commissioned bridal work, and she is a top-tier certified gemologist appraiser who hunts down gemstones from all over the world.

Flipping through a sketchbook, it’s clear Jeter Case’s passion lies in the creativity of working with clients on custom jewelry that’s right for them. But while J.C. Jewelers specializes in fine jewelry, the Cases stress that their work is affordable for anyone: Jan Case can help you track down a $200,000 diamond or a $1,500 diamond, they said.

The shop also regularly features artists from outside Jackson Hole who work in specialties like silver work.

The Cases pride themselves on their expert, personal, intimate approach to fine jewelry commission work, whether it’s creating the perfect one-of-a-kind engagement ring or reviving family heirlooms. The goal is lasting, special jewelry that can be handed down for generations.

“What sets our jewelry apart is it’s all high end, handmade right here in Jackson Hole,” Jeter Case said.

The Cases are looking forward to a chance to debut the natural-color-themed jewels for this year’s Fall Arts Festival crowd. Winter-hued jewelry will feature a “white-on-white kind of look,” Jeter Case said. Bridal concepts for a fall wedding could feature autumn hues, while a spring wedding ring could boast a bright spring palette.

The line will likely accompany the Cases when they return to Utah this winter to display their handiwork to the world at the Sundance Festival, he said.

For him the best part about the Fall Arts Festival is the special opportunity it presents for “customer appreciation.”

“It’s more of a customer appreciation thing and a Jackson Hole appreciation thing than anything else, for us,” he said. “It’s a casual atmosphere. It’s not all about business. It’s about enjoying art, enjoying music.

“It’s just a party,” he said.

To celebrate, from 5:30 to 8 p.m. Sept. 6 during the Palettes and Palates Gallery Walk, J.C. Jewelers will feature live music by Wyatt Lowe and the Mayhem Kids, on the lawn in front of its store. Champagne and wine will be served, Jan Case said.

“We have a great local following,” her husband said, “We have a wonderful second-home clientele. And those people all like to start coming out in the fall, once it calms down a little bit and the weather’s still nice.” 

Contact Allie Gross at fallarts@jhnewsandguide.com.

Allie Gross covers Teton County government. Originally from the Chicago area, she joined the News&Guide in 2017 after studying politics and Spanish at Vanderbilt University in Nashville.

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