The word “nonprofit” has become basically synonymous with “charity” in popular usage, but that is an oversimplification. It’s true that 501(c)(3)s — the bastions of philanthropic giving — comprise the bulk of the nonprofit universe, but the category contains a long list of lesser-known cousins.

Faced with the daunting task of raising more than $7 million in just a few months last summer, the Jackson Hole Land Trust decided to try a new strategy: the challenge grant.

Looking solely at the dollars, it’s easy to discount the value of small donations. But seasoned fundraisers say pint-sized gifts can still pack a punch.

Jackson Whole Grocer customers have not one but two opportunities to chip in and support human service organizations every time they step up to the register.