Get a few beers in your system, squint, and you might just think you’re really in Bavaria.
Locals can forgo the airport lines and German 101 guidebooks and just head to the Rafferty Center at the base of the Town Hill today for Snow King Mountain Resort’s first Oktoberfest.
It’s the latest event designed to lure Jacksonites to the resort’s annual September locals appreciation weekend, when all activities are buy one, get one free.
This weekend also marks the opening of Snow King’s season pass sales, so people can buy their ski passes along with their IPAs.
“We were looking to make something new and interesting for locals appreciation weekend and tried to draw people out that might not otherwise have come out,” Snow King General Manager Ryan Stanley said.
The resort has tested different September events over the years, and decided to try something new to draw folks out when it’s not as busy as the summer season.
Snow King’s director of sales, Sue Muncaster, started Slow Food in the Tetons and is excited about the local food aspect of the event. The Oktoberfest bratwurst will come from Bovine and Swine.
“I’ve always thought that a local food event would be a great fit for Snow King, and so when this proposal came up I was super excited,” she said.
And though Muncaster said Snow King would love for people in town for events like the Fall Arts Festival to make it out, Oktoberfest organizers created the event to focus on the locals.
“It’s an event focused on the people who live here, the people who ski here and the people who recreate here,” she said.
Read more about the first-ever event in this week's Scene section.